For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization and scientific management.
But first a brief description of what McDonaldization is: Process of rationalization, albiet taken to extreme levels. Rationalization is a sociological term that simply means the substitution of logically consistent rules for traditional or illogical rules.
One of the fundamental aspects of McDonaldization is that almost any task can and should be rationalized. The athletes were not use to a Mcdonaldization of olympics case competition and many of them complained about the choice made. And they also have had a tradition that they have to carry with the Olympic games as said in the NBC website: NBC has held the American broadcasting rights of the Summer Olympics since the games and the broadcasting rights to the Winter Olympics since the games.
Broadcasting the Olympics in the US is just good for their image and reputation. But is it good for the reputation of the Olympics?
Is this an example of globalization? Also, is it good for the reputation of the Olympics? Here we analyse some key points of globalization: Stewart Clegg As said in the textbook one of the key points of globalization is to cross national boundaries and dealing with the world, but this is not happening between the NBC and IOC for the Olympics.
The interest is made only for a specific nation, which has more capital invested and makes an illogical decision for the athletes and for audience around the world, but which is logical in the strategic plan of the interested company.
In the case of the swimming final timesOlympics Beijing We see a Globalization of the Olympic games that tends to go more towards the favour of the US which brings most of the revenue for the IOC, not only with the NBC channel but also with other private companies that add a big portion of the money to the lot and therefore have to be considered by the organizing association when making decisions of that kind time of events.
What is the problem? Is the IOC doing something wrong? Are they focusing their attention on the biggest investor of the event just to not lose the large amount of revenues that this companies bring? And if so how can this be changed and what is the management issue?
Why can NBC really shape and manage parts of a big event like the Olympics? The main issue that we find in the managing choice of the IOC is the hegemony of power enforced by the main investors. Some people may rile against the commercialization or Americanization of the Olympics but figures show that the dollars from the US is critical for the sustenance of the Olympic movement.
But to make everything happen, someone has to pay for everything that we see during races, competition, games and ceremonies. The Olympic committee has to accept some compromises to keep this a reality.
As a solution to this, it is not very easy to come up with one, seen that if IOC loses the economic support from big American investors the Games will struggle to tackle the huge amount of money needed to make it happen.
IOC decided to reject all the bids from US states to host the games, sometimes with humiliating results like the bid for Chicago that was rejected first round. We have a conflict of interests between the two organizations, that needed to be solved. This happened with a new revenue sharing model in that will probably help to bring the games back to the US in the near future.
Inside the biggest show on television, London: Social Sciences Collection [Online]. Last accessed 27th April Last accessed 20th April McDonaldization: Health in A Fastfood Society McDonaldization, is the term Ritzer derived from the McDonalds' fast food chain to describe the state of our society.
Ritzer claims our social institutions have become completely dehumanized in the form of a bureaucracy. The interest is made only for a specific nation, which has more capital invested and makes an illogical decision for the athletes and for audience around the world, but which is logical in the strategic plan of the interested company.(In the case of the swimming final times, Olympics Beijing ).
McDonaldization is a term developed by sociologist George Ritzer in his book The McDonaldization of Society (). For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant.
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The London Olympic Games Case Study by Alina Galan Leeann Dunkley Carlos J. Nevarez-Ayala Sharada Arjoonsingh (Shelly) Problem Statement Paul Williamson has to formulate the optimal strategy for ticketing that will maximize attendance and revenues, without trading off one for the other.