Executive Summary Introduction It is the mission of Marrowstone Advertising Consultants to provide comprehensive marketing consultation and creation of advertising campaigns for the nonprofit industry. It is our long-term goal to become THE preferred advertising agency for nonprofit institutions nationwide. Our firm is not interested in simply producing a service for our clients. We believe in creating a long-term relationship with them so that the delivery of their message becomes a seemless, thought-provoking experience that engenders action.
Disseminating advertising campaigns through available mediums, such as TV and periodicals Other related media and advertising advisory and consulting services Our Vision Statement Our vision is to establish a standard and world class advertising agency whose services and brand will not only be accepted in the United States of America, but also in other parts of the world.
Our Mission Statement Our mission is to provide professional and highly creative result oriented advertising services and other related advisory and consulting services that will assist businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe.
We want to build an advertising agency that can favorably compete with other leading brands in the advertising agencies industry. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own.
This is why we are committed to only hiring the best hands within our area of operations. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.
Responsible for signing checks and documents on behalf of the company Evaluates the success of the organization Creative Director: Serve as project manager of the organization; works directly with employees Responsible for designing advertising concepts and winning business proposals for the organization In charge of copy writing and laying out chronological advertisement plans Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices. Maintains quality service by establishing and enforcing organization standards. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
Make certain that operations and marketing department perform efficiently, coordinate employee efforts, and facilitate communications between management and employees Ensures that the organization work in line with international best practices.
Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Defining job positions for recruitment and managing interviewing process Carrying out staff induction for new team members Responsible for training, evaluation and assessment of employees Oversee the smooth running of the daily office.
Responsible for preparing financial reports, budgets, and financial statements for the organization Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis. Performs cash management, general ledger accounting, and financial reporting for one or more properties. Web Designer cum Graphic Designers Liaising with clients to determine their requirement and budget Responsible for Optimizing Website Functionality for owners of existing websites Responsible for Search Engine Optimization Services and Code Writing Services Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites Responsible for managing client proposals from typesetting through to design, print and production Responsible for preparing drafts or material based on an agreement brief.
Research and advice the organization on style, genre and other trendy info as it relates to new media and traditional media advertising. We know that if we get things right before starting our advertising agency, we will not have to struggle before attract loyal clients and building our clientele base cum corporate profile to a level where we can easily breakeven in record time.
We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Our core strength lies in the power of our team; our workforce.
We have a team of creative, result driven and highly proficient advertising cum digital marketing expert, a team with excellent qualifications and experience various niche areas in the advertising agencies industry and other related industry. Aside from the synergy that exist in our carefully selected advertising cum digital marketing experts, our services will be measurable, result driven and guided by best practices in the industry.
As a new advertising agency in Los Angeles — California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive advertising agencies industry; that is perhaps our major weakness.Advertising Agency Business Plan.
The advertising agency business plan has been written for a company called Promerit Advertising. The advertising agency sample business plan describes in great detail how this small business provides marketing and advertising services to companies who wish to employ an email marketing strategy as the cornerstone for their marketing and advertising program.
The marketing plan section of the business plan explains how you're going to get your customers to buy your products and/or services. The marketing plan, then, Include not only the cost of the advertising but your projections about how much business the advertising will bring in.
The business plan should include — at least – your business objectives, an assessment of your current strengths and weakness, a category analysis, clear target market objectives, a competitive agency positioning, a service plan (it.
Advertising plan template is a requirement for any business promotion. Here are the things you should consider when using this template: Be sure that the advertising plan you have can really get you going with the business plans you want to undertake when it comes to promotion.
Promerit Advertising advertising agency business plan executive summary. Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program.
Review Your Marketing Plan. The first step in creating an advertising and promotion business plan is to review your marketing strategy. Before you purchase a single ad, write one word of brochure.